Hollie Ngo
OVERVIEW

Zalora Live Shopping

Role: Lead Product Designer
Year: 2021
Client: Zalora
Sealadder is a self-education accreditation platform that helps people advance their career, by providing goals driven guidance, tracking all learning and providing credibility when applying for a job or promotion.

This was a personal project that I did outside of university and work hours, where I spent a large amount of my spare time and weekends working closely with the founder and a small team of engineers to build the vision.

Understanding the problem

After listening to these students, we discovered the top frustrations:
  • Unrealistic expectations set by employers. Students feel demotivated when applying for entry-level jobs that prescribe unrealistic criteria e.g. X number of years of experience. This leaves students in a vicious cycle of chicken and egg where they are unable to gain experience due to lack of experience.
  • Knowledge and industry gap. There is a gap that exists between what is taught at university vs. what is expected from employers that make students feel unprepared for the workforce. This gap is only partially bridged by online courses, bootcamps and self-education providers.
  • Attitude of recruiters and employers. Some recruiters in the technical space lack the technical knowledge and ability to assess a candidate on their skills. A lot of the times, recruiters are performing keyword searches and the hiring process essentially becomes a keyword game.
  • Lack of streamlined recruitment process. There are no streamlined job application processes in the industry which makes it a tedious process of applying to different software companies which have different assessment processes and criteria.
  • Culture fit and gender bias. Some students who were not native speakers felt they were being discriminated against based on their cultural fit and language barrier. Additionally, there was a general consensus that employers would select females to meet a gender quote, particularly in the software industry.

The product vision

As a product, we wanted to position ourselves as the leading career management platform with 3 key focus areas:
Career goal management. We want to help individuals achieve their potential of fulfilling their career goal by providing them with the ability to track their learning and development over time.
  • Career development advice. We want to provide individuals with advice on what they need to do in order to achieve their goal in the form of learning recommendations such as courses, books, events, podcasts, blogs, internships etc.

  • Career experience validation. We want to be the leading provider of accreditation for all forms of learning and ultimately replace the traditional one-page resume that fails to showcase the depth of skills, potential and ambitions of the individual.

Defining the MVP

As a product, we wanted to position ourselves as the leading career management platform with 3 key focus areas:
Career goal management. We want to help individuals achieve their potential of fulfilling their career goal by providing them with the ability to track their learning and development over time.
  • Career development advice. We want to provide individuals with advice on what they need to do in order to achieve their goal in the form of learning recommendations such as courses, books, events, podcasts, blogs, internships etc.

  • Career experience validation. We want to be the leading provider of accreditation for all forms of learning and ultimately replace the traditional one-page resume that fails to showcase the depth of skills, potential and ambitions of the individual.

Designs

User testing was an iterative process that was conducted at every milestone of the project to identify the biggest pain points in the current version. Once feedback was gathered, I would revisit the prototypes and test again.

For the brand, I wanted to create a refreshing, minimalist and clean UI that conveyed trustworthiness and progression for future-oriented individuals.
Landing page
I wanted a landing page that had a simple call-to-action (CTA) that conveyed our purpose and value to our target users.

Final Product

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